Data-Driven Product Design

Wed, 15 Jul 2015 19:00 - 21:00

Yebisu Garden Place Tower 32F, 20-3 Ebisu 4-chome, Shibuya-ku, Tokyo 150-6032

bluefiresweetly N Heinrichs Michael Miko 吕维浩 Masataka Tsukamoto Hiroki Noguchi shinpeiNKT Sakurai Hiroyuki Mehdi Alex Bowe Maroun Baydoun Shunsuke Sawada Masaya Hirano Tomoaki Beer Uchino ころ Yunta Ikemiya + 99 more participants

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Free admission
Indeed will provide food, beer, and other refreshments

Advertising pioneer John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” At Indeed, our experience shows that more than half of product features are not only wasted but actually have a negative impact on user experience. Thanks to rigorous A/B testing we know precisely which half, so we can ensure that every feature we add/delivers measurable value.

With 180 million monthly unique visitors and 2 billion monthly searches, our data provides empirical answers to (nearly) all of our product questions. In this talk, we will cover:

A motivation for why we A/B test everything, the tools and systems we have developed to measure and analyze test results and the key metrics we focus on, and multiple case studies illustrating how years of testing has shaped Indeed’s design and product thinking.

We will include specific examples of how small, overlooked changes have impacted our metrics in significant and unexpected ways, and how implementing simple “no-brainer” updates on our site decreased key business metrics and caused us to re-evaluate our solutions.

This talk is for designers, product managers, and engineers from companies of any size who want to understand how data-driven design makes better products.

J Christopher Garcia is the Director of User Experience at Indeed. Chris ensures Indeed’s products are easy to use for millions of people all over the world. He has focused on user experience at Indeed for 9 years. As the company has grown from start-up underdog to the world’s leading job search engine, he has contributed to every major product Indeed offers.

Event Schedule
19:00 Door opens & food and mingling - Please eat while it's fresh!
19:30 Tech Talk (1hr)
20:30 Q&A and further mingling and beer
21:00 Door closes

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Tech It Easy

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The major goal of the Tech it Easy - Tokyo group is to organize tech talks; other easy going events to chill out are welcome as well. The Tech Talk events provide an opportunity to anyone who want...

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